With online businesses skyrocketing, the sustainability of these depends on the degree of trust and confidence they are able to nurture with their users. Users today need to be convinced of their privacy and security while exploring and engaging with an online platform. Besides this, they also envision being ranked higher in Google search results. This is where SSL certificates play a prominent role.
SSL or Secure Sockets Layer certificate is a global standard security feature that authenticates the identity of a server and enables an encrypted relationship between a web browser and a server. They ensure private and secure interactions online keeping the user data protected. Google particularly takes a strict stance on the privacy and data security of users browsing a particular online platform. Websites encrypted with SSL are protected from the risk of fraud, security breaches, identity theft, and data hackers. This way sensitive user information like account details, credit card numbers, login credentials, etc. are protected and stays strictly between the user and the website. Therefore, according to the ranking algorithm, websites with SSL security get better search engine ranking and attract more traffic.
Modern organizations need to be aware of the major advantages of SSL and the disadvantages of not having it.
AdvantagesGoogle has confirmed that strong website security and possession of SSL certificates are among the most critical metrics to amplify search engine rankings. Google algorithms place a great deal of weight on the security protection and safe user navigation. Websites without SSL security will consistently rank low despite any other factors, in comparison to their competitors who possess this protective shield.
Another perk of securing a website with SSL is the kind of data security promised to the users through encryptions. Without this layer of protection, all the sensitive data (financial information, social security numbers, credentials, etc.) exchanged with a server will be at risk of interception by attackers.
When a website requests an SSL certification, the certificate authority conducts a thorough background check to very its authenticity before providing the verification. Further, websites that pass this verification receive better search engine ranking, and hence the higher rate of traffic and sales.
Drawbacks of not having SSL ProtectionGoogle encourages encryption and identifies websites without SSL certificates as untrustworthy and unsafe for users to browse and exchange personal information. Hence, websites without this layer of protection will not find a favorable ranking in the Google search engine, thus reducing traffic and business conversions.
SSL maintains a secure and safe environment for the trusted transfer of data between the browser and server, protecting users from phishing scams, data breaches, and MITM attacks. Without the encryption provided by SSL, the users visiting a website are at serious risk of experiencing data theft and misuse.
The absence of SSL certificates may cause serious security breaches and downrank in the search pages that may heavily tarnish your brand image, drop traffic, and jeopardize the existence of your business. The reputation and credibility once lost will be difficult to fix.
In the present online scenario bursting with hackers and attackers, NV360 strongly recommends and advocates the adoption of SSL certificates for all websites prioritizing the safe and protected transfer of sensitive information across the internet. Furthermore, we promote SSL as it boosts SEO and helps websites rank higher in the Google search engine.
HOW DOES SSL CERTIFICATE AFFECT SEARCH ENGINE RANKING?With online businesses skyrocketing, the sustainability of these depends on the degree of trust and confidence they are able to nurture with their users. Users today need to be convinced of their privacy and security while exploring and engaging with an online platform. Besides this, they also envision being ranked higher in Google search results. This is where SSL certificates play a prominent role.
SSL or Secure Sockets Layer certificate is a global standard security feature that authenticates the identity of a server and enables an encrypted relationship between a web browser and a server. They ensure private and secure interactions online keeping the user data protected. Google particularly takes a strict stance on the privacy and data security of users browsing a particular online platform. Websites encrypted with SSL are protected from the risk of fraud, security breaches, identity theft, and data hackers. This way sensitive user information like account details, credit card numbers, login credentials, etc. are protected and stays strictly between the user and the website. Therefore, according to the ranking algorithm, websites with SSL security get better search engine ranking and attract more traffic.
Modern organizations need to be aware of the major advantages of SSL and the disadvantages of not having it.
AdvantagesGoogle has confirmed that strong website security and possession of SSL certificates are among the most critical metrics to amplify search engine rankings. Google algorithms place a great deal of weight on the security protection and safe user navigation. Websites without SSL security will consistently rank low despite any other factors, in comparison to their competitors who possess this protective shield.
Another perk of securing a website with SSL is the kind of data security promised to the users through encryptions. Without this layer of protection, all the sensitive data (financial information, social security numbers, credentials, etc.) exchanged with a server will be at risk of interception by attackers.
When a website requests an SSL certification, the certificate authority conducts a thorough background check to very its authenticity before providing the verification. Further, websites that pass this verification receive better search engine ranking, and hence the higher rate of traffic and sales.
Drawbacks of not having SSL ProtectionGoogle encourages encryption and identifies websites without SSL certificates as untrustworthy and unsafe for users to browse and exchange personal information. Hence, websites without this layer of protection will not find a favorable ranking in the Google search engine, thus reducing traffic and business conversions.
SSL maintains a secure and safe environment for the trusted transfer of data between the browser and server, protecting users from phishing scams, data breaches, and MITM attacks. Without the encryption provided by SSL, the users visiting a website are at serious risk of experiencing data theft and misuse.
The absence of SSL certificates may cause serious security breaches and downrank in the search pages that may heavily tarnish your brand image, drop traffic, and jeopardize the existence of your business. The reputation and credibility once lost will be difficult to fix.
In the present online scenario bursting with hackers and attackers, NV360 strongly recommends and advocates the adoption of SSL certificates for all websites prioritizing the safe and protected transfer of sensitive information across the internet. Furthermore, we promote SSL as it boosts SEO and helps websites rank higher in the Google search engine.
