What is an SEO-friendly website?
An SEO-friendly website is a website that is designed and optimized to be easily discovered and ranked by search engines. Search engine optimization (SEO) involves various techniques and strategies to improve a website’s visibility and ranking in search engine results pages (SERPs). SEO drives organic traffic to websites, boosting their authenticity and relevance in search engines. It is highly critical in the current digital era to have an SEO-friendly website for your business, to boost visibility, to uptick on-page navigation experience, to increase traffic towards your content, and to gain a competitive advantage.
Types of SEO
There are numerous types of SEOs that contribute to successful and effective SEO strategies. There are three major SEOs that are generally used to create greater value and brand visibility.
On-page SEO: As the name suggests, On-page SEO refers to the optimization made directly on a page or website. The services that fall under on-page SEO include adding meta descriptions, HTML tags, keywords, meta titles, headers, and content optimization. On-page SEO ensures that the content on the website is easily found and crawlable by search engines.
Off-page SEO: Off-page SEO includes SEO activities outside the website. This includes building high-quality links to your site that improve your authority and reputation. Common off-page SEO strategies that yield significant results include Social Bookmarking, Directory Submission, Social Content Sharing, Blog Posting and Writing etc. These strategies remarkably impact the degree of traffic and the ranking of your website.
Technical SEO: Technical SEO includes techniques aimed at optimizing and improving the technical aspects of a website that plays a crucial role in magnifying the appearance of websites in search engine results. Technically optimizing your site includes improving website speed and performance, creating a well-structured website that is also mobile-friendly, submitting the site map to Google, fixing duplicate content, etc.
Advantages of having an SEO-friendly Website
With the entire world population roaming all over the internet, the best way to get your brand name or ideology across is through Search Engine Optimization (SEO). SEO-friendly websites have the massive advantage of greater visibility, increased website traffic, better user experience, and greater credibility. Furthermore, SEO is a cost-effective way of driving traffic to a website as it involves optimizing the website’s content and structure for search engines, which is a one-time investment with long-term benefits. An SEO-friendly website can give businesses a competitive advantage by making it easier for potential customers to find them online, increasing brand awareness and customer engagement. It also attracts the right audience for a website, resulting in higher conversion rates.
Renowned as the best SEO agency in Dubai, our team of strategists at NV360 Technologies can help your business build credibility, visibility, and long-term rankings for your website. We have the right ideas and tools to take your brand name across and drive unlimited traffic.